Privacy Policy
Contractor (“us”, “we”, or “our”) operates the Fuse Service website https://fusenewyork.com/ (the “Website”). This Privacy Policy explains how we collect, use, and disclose Personal Information when you use our Website. We do not use or share your information except as described in this Privacy Policy. At Contractor, we respect your privacy and are committed to protecting your personal data in accordance with applicable New York State laws, including the New York SHIELD Act.
Information We Collect
We may collect the following categories of personal information:
- Identifiers (name, phone number, email, address, IP address)
- Commercial information (services purchased or considered)
- Internet or network activity (browser type, device data, interactions with content)
- Geolocation data (approximate location determined from IP address)
- Professional or employment-related information (only if voluntarily provided)
- Inferences drawn to create service preferences or customer profiles
- SMS opt-in information for communication purposes
We do not intentionally collect financial account numbers, protected health information, biometric identifiers, or other sensitive personal information unless required to provide requested services and permitted by applicable law.
By submitting forms on our Website and explicitly opting in to SMS communications, you consent to receive SMS messages. SMS opt-in information and consent are not sold or shared with third parties or affiliates for marketing or promotional purposes.
How We Use Your Information
We may use collected information for:
- Providing, maintaining, and improving our services
- Appointment scheduling and customer communication
- Personalizing Website experience
- Service recommendations
- Fraud prevention and security monitoring
- Website performance analysis
- Marketing communications (email, SMS, digital ads — with user consent)
- Fulfilling legal and regulatory obligations
Purposes for Each Category of Information
Each category listed above may be used for one or more of the following:
- Service delivery and customer account management
- Appointment scheduling and service reminders
- Payment processing and invoicing
- Customer support and follow-ups
- Operational management and business analytics
- Digital marketing (opt-in only)
- Website functionality and security
- Maintaining compliance with state and federal laws
How We Share Your Information
We may share personal information with trusted third-party providers, including:
- Website hosting and security
- Analytics tools
- Call-tracking and scheduling tools
- Field-service management platforms
- Customer relationship management systems
- Digital advertising platforms
Depending on the services provided, shared information may include identifiers, commercial information, internet or network activity data, and other information necessary to provide requested services.
Services we may use include:
- Estq
- HouseCall Pro
- Google Ads
- Google Search Console
- Google Analytics
- Meta Pixel
We may also share information if required by a lawful government request, court order, or regulatory requirement. We do not sell personal data, and we do not process personal data for targeted advertising without user consent.
SMS opt-in information and consent are not shared with third parties or affiliates for marketing or promotional purposes. Service providers may process this information solely to deliver SMS communications on our behalf.
How We Process Your Information
Personal data may be processed for:
- Dispatching technicians and scheduling services
- Customer communication via email, SMS, or phone
- Maintaining invoices, service records, and account history
- Service recommendations and follow-up communication
- Website analytics and error detection
- Billing and transaction processing
- Operational reporting and fraud prevention
HouseCall Pro Data Handling
We use HouseCall Pro as our operations management platform.
You acknowledge that:
- Customer records are stored within HouseCall Pro
- System logs may be maintained for access, security, and operational purposes
- Certain customer information and operational records may also be processed or stored by other service providers described in this Privacy Policy
We encourage you to review HouseCall Pro’s privacy policy directly.
How We Protect Your Information
We apply reasonable administrative, technical, and physical safeguards designed to protect personal information in accordance with applicable New York State laws, including the New York SHIELD Act.
These safeguards may include:
- Data encryption (HTTPS/TLS)
- Access controls and role-based authentication
- Firewall and intrusion-detection systems
- Regular security monitoring and auditing
- Vendor oversight for third-party processors
- Employee training on privacy and data handling
- Incident response procedures in the event of a suspected breach
Despite these efforts, no system can be 100% secure.
SMS Communication Policy
By explicitly opting in to SMS communications through our Website or services, you consent to receive SMS messages.
Messages may include:
- Appointment confirmations
- Service updates and reminders
- Customer support responses
- Promotional messages (with separate opt-in consent where required)
Standard messaging disclosures:
- Message and data rates may apply
- Message frequency may vary
- Text “STOP” to unsubscribe
- Text “HELP” for assistance
SMS opt-in information and consent will not be sold or shared with third parties or affiliates for marketing or promotional purposes. Service providers may process this information solely to deliver SMS communications on our behalf.
Your Privacy Choices and Requests
We respect your privacy and provide options for managing your personal information and communication preferences, subject to applicable law.
Access to Information – You may contact us to request information about the personal data we maintain about you.
Correction of Information – You may request corrections to inaccurate personal information.
Deletion of Information – You may request deletion of personal information, subject to applicable legal, contractual, and business recordkeeping requirements.
Marketing Communications – You may opt out of promotional emails by following the unsubscribe instructions included in those messages. You may opt out of SMS communications by texting “STOP.”
Targeted Advertising – Where available, you may manage advertising-related cookies through our Website cookie preferences or contact us regarding your preferences.
We do not sell personal data.
Requests will be reviewed and handled in accordance with applicable laws and our data management practices. Certain requests may be subject to legal exceptions or verification requirements.
To submit a privacy-related request, contact us at the email address below.
Data Retention Disclosure
We retain personal information only as long as necessary to:
- Provide requested services
- Meet legal and tax obligations
- Maintain business records
- Resolve disputes
Retention periods vary depending on data category and regulatory requirements.
Cookies and Tracking
We may use cookies and similar technologies to:
- Improve site performance
- Analyze traffic and trends
- Personalize user experience
- Support scheduling, forms, and security
You may accept or decline cookies through your browser settings or available Website cookie preferences. Disabling cookies may impact site functionality.
We do not use cookies for cross-context behavioral advertising without opt-in consent. Where available, you may manage your cookie preferences through our Website.
Changes to This Privacy Policy
We may update this Policy from time to time. Updates will be posted on this page with a revised effective date. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy or your privacy rights under applicable New York State laws, please contact us:fusenewyorkcity@gmail.com
Effective date: 10.19.2026. Last updated: 10.19.2026. Previous version can be found here.
